About Us

A lifetime of detailing has brought us here…

Clarity evolved from our Sydney-based detailing business, where we are met each day with different vehicles and varying environmental conditions to achieve a perfect result every time. Dealing with these issues have led us to developing products that are unmistakably the BEST.

At Clarity, we take pride in our commitment to excellence. Every product undergoes rigorous local testing and redevelopment by our team of detailers and cosmetic restoration specialists to find the perfect formulation that is high performance, long lasting yet easy to use. 

This meticulous process ensures that we deliver high-performance formulations. Experience the perfect blend with Clarity's expertly crafted products.

Toyota LandCruiser after a wash with Clarity Shampoo - removes grime while leaving deep gloss and zero water spots.

We don’t release a product until we can remove its predecessor from our business.

Caring for our pride and joy is our passion, but still strive to develop products that will allow you to go as long as possible between cleans to allow for maximum enjoyment. 

When you choose Clarity products, we want you to experience the satisfaction of purchasing a product that reflects innovation and quality.

You can take confidence in our products being Australian made.

[Trent Nelson-Cranfield] Head Chemist Clarity Chemical Group pH-balanced formulations, marine-grade cleaners